Nova signs Taylor Swift to Red Room

The news is so big that some media outlets couldn’t resist the urge to break the embargo that Nova Entertainment had imposed so that it could be announced first at 8:05 am across the network in Breakfast this morning AEST.

Over the years Nova has certainly bagged some of the biggest stars for their intimate invitation only Red Room gigs that typically have only two or three hundred in the audience. But Taylor Swift is arguably the biggest star yet.

Apart from 40 million album sales to her credit she has a staggering 65.2 million followers on Twitter and 52.4 million on Instagram. 

Nova will look to leverage all that star power along with it’s own social media channels to promote the competition to secure a once in a lifetime experience. Of course, the only way to win a ticket will be through Nova Entertainment and its advertising partners which include Hamilton Island and Qantas. on the event as it continues to build its content marketing capabilities with brands.

Hosted by Nova’s Kent ‘Smallzy’ Small, Nova’s Red Room with Taylor Swift will provide fans with an unforgettable and intimate experience at one of Australia’s most iconic destinations, Hamilton Island. 

Paul Jackson, NOVA Entertainment’s Group Program Director said, “This is by far the most important music driven event we’ve ever created, with the biggest artist in the world. Working together Hamilton Island, Qantas, Michael Gudinski and Frontier Touring, has allowed us to provide an experience that fans and clients will never forget.”

Taylor Swift is known for her close relationship with her fans and the exclusive concert at Hamilton Island will provide the opportunity for supporters to see her perform live at a very iconic Australian location – Hamilton Island. The only way to win access to this experience is through the Nova Network and partner channels from 2 November. Fans at home will be able to check out the experience on Nova’s digital and social channels during the tour. 

Nova’s Red Room has produced over 90 events featuring international and local artists including Madonna, Usher and Bruno Mars. Following the success of the first Nova’s Red Room Global Tour in 2014, in July this year the second global tour saw 26 listeners travel to Dublin, London, Dubai and Sydney to see headline artist Ed Sheeran and six huge international artists. 

 

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