NOVA Entertainment partners with global podcast platform Acast | radioinfo

NOVA Entertainment partners with global podcast platform Acast

Thursday 09 February, 2017

NOVA Entertainment has a major new partnership with Stockholm based technology company Acast designed to leverage the growing popularity of podcasts in Australia. 
 
Nova will become a launch content partner for Acast in Australia and will launch a portfolio of podcasts including show content as well as original productions in non-radio categories currently in development. Nova will also launch Podquest to provide opportunities for new and emerging audio content creators through grants of financial assistance and access to Nova’s production facilities.
 
Acast is the world’s leading technology platform for on-demand and podcasting. The company is developing top innovations in audio ad tech including pre and mid-roll content and analytics. Nova will also provide advertisers with the opportunity to commission native content within podcasts tailored to an advertisers needs.
 
Cathy O’Connor, NOVA Entertainment’s CEO said, “Australia is increasingly becoming a nation of podcasters and the podcasting medium provides new opportunities for advertisers to connect with defined audiences. Acast is a global best practice provider of podcasting tech and together we aim to educate the Australian market on the unique opportunities podcasting provides to advertisers”
 
Acast CEO and Co-Founder Mans Ulvestam said, “We are very excited to be partnering with NOVA Entertainment to launch Acast Australia and the Nova podcast network. Expanding to Australia is a natural fit for Acast. It’s a really exciting time for the audio and podcast market here and we will bring our expertise and data to help accelerate that growth.”
 
Cathy O’Connor said, “The partnership with Acast is a good demonstration of NOVA Entertainment’s multi-platform strategy, leveraging our skill in audio production beyond broadcast radio to new platforms and audiences.”
 
Nova Podcast is available now with podcasts accessible through NOVA Entertainment’s digital and mobile platforms and Acast.

More details will be available on Podquest in the coming weeks.

 

 

 

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