NOVA Entertainment has partnered with Art Series Hotel Group to create an innovative extension of the smoothfm brand into an experiential platform.

The smooth suite is luxurious “pop up” accommodation designed to create a brand immersion experience for clients in Melbourne’s media market.

The suite is located at The Blackman on St Kilda Road Melbourne and has been created as an easy place to relax and as an oasis of indulgence.

The branded suite will feature handpicked premium artworks from Blackman’s private collection and elements of the smoothfm brand in the soft furnishing. Guests will enjoy champagne and indulge at the dining facilities at the hotel and on their return to their suite, smoothfm’s playlist will provide the soundtrack for their evening. Guests will remember their two night experience with their own smoothfm robes.

Helen Davies, NOVA Entertainment’s Melbourne General Manager said: “We constantly look at new and innovative ways to bring our brands to life. Our partnership with the Arts Series Hotel Group provided us with the ideal opportunity to create a stunning smooth suite to provide agencies and media buyers with a personal experience of Melbourne’s newest and most relaxing lifestyle brand.”

NOVA Entertainment will offer Melbourne’s key clients individualised opportunities to provide their employees with access to the ultimate smoothfm indulgence.  

The smooth suite will give agencies an insight and real life experience of smoothfm as a lifestyle brand throughout July and into mid-August.