Nova TV will launch next month as part of NOVA Entertainment’s latest offering to further engage listeners.

The new service will allow listeners to play on demand music videos using Nova’s playlist as well as allowing users to watch on air personalities in a seamless experience.

It’s the result of a new partnership with Vadio, who specialise in utilising broadcast audio playlist data and converting it into engaging mobile and social content.

It will allow live audio broadcasts can be converted into on demand music video content for listeners using NOVA’s online and mobile platforms.

Emily Rayner, NOVA Entertainment Group Digital Director said:
“Vadio provides a proven means of assisting us to further the relationship with our audience by leveraging the compelling content we have already created. The Vadio music environment extends the reach and engagement of the on air experience and provides a fantastic opportunity for our video advertisers to connect with dynamic content in the social, mobile and online space. Vadio’s technology allows us to create a Nova TV experience for our audiences and clients across all platforms.”

Bryce Clemmer, co-founder and CEO Vadio said, “We’re very excited to partner with NOVA Entertainment on this project. The media company has proven to be a thought leader in changing the way audiences connect with audio content and our service is sure to help keep them at the leading edge.”

NOVA Entertainment has also launched a industry website today as part of its corporate rebrand: www.novaentertainment.com.au

Read more: Meet NOVA Entertainment: it’s keen to tell you all

Tony Thomas, NOVA Entertainment’s Group Marketing Director said:
“The launch of novaentertainment.com.au showcases our transformation from a successful radio business into a broader entertainment company. The site will deliver useful information, insights and entertainment and is designed to reflect the ever-changing needs of the industry.”