Nine Entertainment has won Sales Team of the Year at the 2020 Mumbrella Awards, which were held today in a virtual event, hosted by Ash London.
The newly integrated sales team, led by Richard Hunwick, sells across radio and tv now that the former tv network also owns radio stations and newspapers.
Other finalists in that category were Playground XYZ, REA Group, The Trade Desk and Verizon Media.
It was “a tough category,” according to the judges: “The sales team at Nine proved the scale of impact you can deliver when you start with people. Nine have successfully integrated multiple businesses with significantly different cultures together, and created a unified media platform offering a full-service suite of products.”
The national broadcaster’s ABC Kids won Media Brand of the Year.
BMF won the Creative Agency of the Year award, PHD grabbed Media Agency of the Year and Thinkerbell scored PR Agency of the Year.
In categories for individuals, Chris Savage received Industry Leader of the Year and Henry Innis of Mutiny was awarded the Under-30 Achiever of the Year.
Full winners list:
HC = Highly Commended
Under-30 Achiever of the Year
Winner Henry Innis, Managing Partner, Mutiny
Best Use of User Experience
Winner Hyundai | Customer Centric Experiences that Delivered Results – Orchard for Hyundai
Mumbrella Award for Innovation
Winner Purple Hive – Thinkerbell for Bega – B Honey
HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC
Mumbrella Award for Data-Driven Marketing
Winner AAMI Crash Index – Suncorp Group with OMD and Ogilvy for AAMI
HC Removing the Pain from Parking – HYLAND for Sydney Airport
Best Use of Real-Time Marketing
Winner Matesong – M&C Saatchi with UM for Tourism Australia
Best Use of Face-to-Face/Experiential Marketing
Winner Shark Bait – Special Group New Zealand and Australia, Wonder Group, Fraser Cars and Cutting Innovations for Uber Eats
Content Marketing Strategy of the Year
Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
HC Changing the Perception of the Top End – Tourism Northern Territory
Marketing Technology Company of the Year
Winner PLAYGROUND XYZ
Promo or Experiential Agency of the Year
Winner Yakusan Brand Experience Group
Specialist Agency of the Year
Winner Jack Nimble
HC The General Store
Emerging Agency of the Year
Winner Jack Nimble
HC Half Dome
Production Company of the Year
Winner Revolver / Will O’Rourke
Pro Bono Campaign of the Year
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
Ad Campaign of the Year
Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
HC Tonight, I’ll Be Eating – Special Group Australia with Mediacom Australia for Uber Eats
Media Campaign of the Year
Winner Matesong – M&C Saatchi with UM for Tourism Australia
HC Macca’s Monopoly – Playing to WIN! – OMD for McDonald’s
TV Ad of the Year sponsored by YouGov
Winner Home Insurance for Koalas – The Monkeys, Part of Accenture Interactive
Mumbrella Award for Insight
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC
Mumbrella Award for Bravery
Winner Changing the Perception of the Top End – Tourism Northern Territory
Mumbrella Award for Collaboration
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
Sales Team of the Year
Winner Nine
HC Verizon Media
Social Idea of the Year
Winner The Brownes Dairy ‘Milko’ – Brownes Dairy
Media Brand of the Year
Winner ABC Kids – Australian Broadcasting Corporation
HC Urban List
Industry Leader of the Year
Winner Christopher Savage, Founder, The Savage Company
HC Kath Blackham, Founder and CEO, VERSA
Mumbrella Award for Culture
Winner BMF
HC Thinkerbell
Marketing Team of the Year
Winner Optus
HC Coles
Independent Agency of the Year
Winner Special Group Australia
HC Thinkerbell
Full Service Agency of the Year
Winner CHE Proximity
HC Thinkerbell
PR Agency of the Year
Winner Thinkerbell
Media Agency of the Year
Winner PHD
HC HYLAND Agency
Creative Agency of the Year
Winner BMF
HC Thinkerbell
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