New WSFM marketing campaign for Jonesy and Amanda | radioinfo

New WSFM marketing campaign for Jonesy and Amanda

Friday 08 June, 2018

 

ARN has announced its new marketing campaign for 101.7 WSFM featuring Breakfast duo Jonesy & Amanda.
 
The cross-platform campaign kicks off with the launch of a TVC featuring the energetic radio hosts jumping on a trampoline, with a few aerial close calls during filming.

ARN Chief Marketing Officer, Anthony Xydis said: "Using a simple concept, we wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship.
 
"We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM 'jongle' which recently launched on air.
 
"This unrivalled combination has made WSFM #1FM and there is no better time to demonstrate ARN's ongoing investment in marketing as a key part of our strategy for WSFM and the broader network."

 
The campaign launches on Sunday 10 June.

 
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