Southern Cross Austereo has rolled out brand new websites for the Hit and Triple M Networks.
 
Stations across the entire Hit and Triple M metro and regional markets will now feature this new platform with a focus on audio and personalisation.
 
Users will now have the option to create a log in via www.hit.com.au or www.triple.com.au so that their preferences will be saved for their next visit and content can be recommend based on their habits.
 
SCA’s Head of Product Chris Johnson says, “This is an audio-first and personalised experience for the Hit and Triple M networks. SCA’s new websites deliver a continuous radio listening experience, with listeners able to listen and browse simultaneously. Whether it’s live streaming one of our 80+ stations, catching up on show podcasts or getting the latest local news, the new sites ensure content is relevant and make it simple to access.”
 
What’s new?
 
● Simplified, network-wide design & navigation making it easier for listeners to navigate each network, with sections such as Listen, News, Win and VIP/Club.
 
● Improved switching experience so it’s easier for listeners to switch between stations, including all SCA’s DAB Stations.
 
● Increased accessibility to audio. Listeners can now find content quickly. Whilst streaming live radio or catching up on podcast, people can browse the site, read news and enter competitions without interruption.
 
● User login: The addition of user login to the website helps SCA to know listeners and provides them with a personalized experience.
 
● Revenue opportunities: With increased audio consumption across the sites SCA will grow audio inventory on both live and on-demand streams. As users login they’ll be able to target ads to specific demographics.
 
● Better technology: Aside from what the customer sees, there has been an upgrade to  back-end technology systems to deliver the best and fastest experience possible