ARN’s MIX Network has revealed a new logo, and a new attitude for its MIX stations nationally. The logo represents “a confident brand that operates across multiple markets, is easy-going, uncomplicated, uplifting and is a station that is serious about connecting with its female target.”

ARN’s National Marketing Director Jodie Koning says the new logo “signifies our intention to reinforce MIX as a Network.  It is a statement of where MIX is headed. We’ve refined our music, got some great new talent across the country,  both on and off air, and the new logo is a statement of our commitment to developing and growing the brand further.”

MIX 106.5 Sydney’s cumulative audience is up over 100,000 on last year’s average and has 15.4% market share in its target 25–44 Female audience, more than double survey 4 in 2010’s 7.4%. 

MIX 102.3 Adelaide has been consistently number one FM station, number one in Breakfast and market leader in the Mornings, Afternoons and Weekend shifts.

97.3 Brisbane has a market leadership position amongst females 25-54, with 18.6% share, while Melbourne’s MIX 101.1 is growing amongst females 30 – 44. MIX 106.3 is consistently No. 2 FM in Canberra.

MIX has also been successful with integrated campaigns for clients across the network, including the Up Close and Personal national promotions for Sponsor OO.com.au.  The most recent was Jennifer Hudson Up Close and Personal, held in Sydney earlier this week.

Koning says “there is still a lot to do, but MIX has a clear strategy, the right level of investment and the passion to pull it off.”