Having “successfully cleared the air of early preliminary setbacks,” Hawkesbury Gold has moved onto the front foot this week with the release of a new-look station logo.

 
With the departure of the previous program director, who apparently created the old logo, the aspirant station is now rebranding the look of its website and social media accounts, which are now back online.

The new logo, features gold colouring and a golden microphone.
 
Hawkesbury Gold has told radioinfo:
 
“Vying for the vacant 89.9FM frequency with two other aspirants, following the loss by Hawkesbury Radio of its full time license earlier this year, the group headed by President Rod Rose, Vice President Terry Malecki and Secretary John Bryant also signaled significant impending appointments, including a new program manager, marketing lead and on-air line-up.”
 
Unveiling the fresh logo, Rod Rose said the move is in line with the station’s overall community and business strategy for 2018, citing a new look, new feel and new vision for the Hawkesbury.

 
“This is an exciting step for us,” Rose said. “We been fortunate enough to have attracted the eye of like-minded, passionate professionals with who we share a common goal, in bringing a vibrancy back to community radio.”
 
Rose has told radioinfo the move is part of an overall package of measures earmarked by the station’s board, designed to ring in what he views as ‘long overdue changes’ to the way listeners openly connect to ‘their local station.’
 
Rod Rose said the brand (which in part features the inventive use of a microphone as a exclamation point) will be rolled out progressively over the coming weeks, with the station’s new website and Facebook page the first to play host to Hawkesbury Gold’s crisp face, unveiled this week to coincide with the station’s test broadcast days.