New Geeks2U radio campaign an instant hit | radioinfo

New Geeks2U radio campaign an instant hit

Thursday 15 October, 2015
Technology repair specialist Geeks2U has launched a new national brand campaign on radio, and the response has been immediate.
“We’ve used radio in the past, but this campaign has delivered a significant increase in enquiries almost from day one,” said Geeks2U Managing Director, David Hancock.
The ads, created by audio specialist agency Eardrum, juxtapose the overwhelming joy of a satisfied customer, with an understated Geeks2U technician.
Eardrum Founder Ralph van Dijk said, “This campaign is all about the relief of getting an IT problem solved. To us non-techy mortals, these guys are miracle workers.”
Macquarie National Sales Director Mark Noakes added, "Great creative coupled with our highly responsive national audience is always a recipe for a big campaign result."
Commercial Radio Australia is currently running a multi-million dollar creative campaign highlighting radio advertising’s high return on investment (also created by Eardrum.)
Mr Hancock added, “We're delighted with the new radio creative and excited to see how much further the response develops with time.  After all, it's only been two weeks”.

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