The 2014 International Consumer Electronics Show has opened with more than 3,200 exhibitors across two million square feet of exhibit space in Las Vegas. Exhibitors at the show always display a sneak preview of their latest most innovative products.
 
Gary Shapiro, President and CEO of organising body CEA said: “CES is the world’s gathering place for all who thrive on the business of consumer technologies and features the largest showcase of innovation on the planet. We couldn’t be more excited to open today’s record breaking show and see the magic, wonder and energy of consumer technology come to life as leaders from a broad array of industries come together to survey and transact.”
 
A strong feature at the CES this year looked at the untapped potential of integrated marketing with new radio technologies in cars. See our other article for more.
 
One announcement came from on-line audio and video advertising company AdsWizz who have established a new partnership with AHA by Harmin, to use AHA’s in car mobile integration system to advertise to drivers.
 
With the expansion of new model car radio systems to include more personalized radio services such as Pandora, and even new ‘app platforms’ like the newly announced Google dashboard, according to presentations at the CES, there is room for the new systems to include targeted advertising.
 
Such collaboration between AdsWizz and AHA will venture into this newly discovered market, with targeted advertising being aimed at drivers based not only on the music they listen to, but the make and model of the car they purchase and their current location.