The Monkeys win round 3 of Sirens

Sydney agency, The Monkeys has won Round 3 of the 2018 Siren Awards.

The agency (now part of Accenture Interactive) has taken out the single category and overall winner with the Meat and Livestock Australia ad ‘Beef. The Greatest.’ 

Monkey’s creative team Chelsea Parks, Hugh Gurney and Grant Rutherford have incorporated a song into the ad, explaining why beef isn’t ‘just’ beef: a customer asks a butcher for ‘just a rump steak’, and the butcher’s team burst into song, reminding listeners of the greatness of beef. 

The winner of the campaign category wwas agency Fenton Stephens with the campaign ‘Words are More Memorable than Numbers’ for Telstra Phonewords. The craft winner for round 3 was ‘Volkswagen Amarok’ for Volkswagen, by sound engineer Simon Kane from studio Song Zu. 

Listen to the round 3 winning ads here
 

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