GfK radio ratings, Survey 1 2018
Mix 106.3 has come out on top in the latest GfK Radio Ratings Survey for Canberra with 18.1%, owing substantially to its 30% share of the 40-54 demographic.
Hit 104.7 scored 15.1% overall, taking 34.8% (down 8.2 points) of the 10-17 bracket. The station was still ahead among people 18-24, despite a loss of 5.9% and a Mix 106.3 gain of 8.7 points in the same demographic.
Mix 106.3’s The Kristen & Wilko Show leads in the ACT Breakfast slot with a gain of 3.2 points for 17.9%, just ahead of ABC Canberra on 17.2%, which saw a loss of 5.6%.
ABC Canberra, on 12.9% overall, performed best with people 65+ (25.1%) despite an overall loss of 4.0%.
See below for all the marketing and PR department spin.
SPIN CYCLE
Well done to Mix! Listen to you at Breakfast with Kristen and now with Wilko. It's ABC Newsradio after lunch and then back with Mix in the afternoon. Used to be 666 last year on and off but find too much of it the same. Better music on Mix.