Marketforce’s “Loading” wins Sirens round one | radioinfo

Marketforce’s “Loading” wins Sirens round one

Friday 12 June, 2015

Guy Hamilton Howlett and Neil Martin from Marketforce Perth have won the single ad category and round one overall of the Siren Awards 2016, with a radio ad for iiNet called “Loading.”  

The ad promotes iiNet’s new super-fast cable internet and uses a voice and two sentences to recreate the experience of waiting for your internet to load.
Guy Hamilton Howlett said: “I wanted to share the joy of waiting for Sesame Street to load on iTunes when you have a screaming 8-month-old baby on your lap.” 

Listen to Round 1 2016 winning ads here.

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