The US arm of Australian Based Macquarie Capital (Macquarie Capital USA) has delivered a report on radio.

It says, “While terrestrial radio still owns an 80 percent share of car listenership, it will start to lose up to 1.5 percentage points a year of that market share as streamers like Pandora enter the market.”

Worse than that, the report that was précised in an article in the New York Post began with yet another tortured take on the old Buggles hit that made one look for the nearest blackboard to scratch: “Video didn’t kill the radio star, but Sirius XM and streaming services like Pandora are taking it apart piece by piece.”  Uurrrrgh!

Chairman/CEO Peter H. Smyth of Greater Media which owns a string of stations on the east coast of northern USA, dismissed the article, telling ALL ACCESS, “Another ‘demise’ prophecy for radio?  I’ve lost count of the number of times radio has been declared in imminent danger of dying. What this latest prediction totally fails to take into consideration is the core value proposition for local radio. It’s our connection to the listeners through our live and local on-air personalities across the country. It’s the human touch, coupled with radio’s ability to evolve and adapt, that will insure our vibrancy and relevance no matter what the technological channel of delivery.”

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