Launch of 91.9 Sea FM budgie sluggers | radioinfo

Launch of 91.9 Sea FM budgie sluggers

Thursday 23 November, 2017

Jack Reed, BarRat & Jess unveil world premier of the Sunny Coast Slugger.

Former Brisbane Bronco legend Jack Reed, who has recently been an active part of the 91.9 Sea FM BarRat & Jess Breakfast Show, has taken to the airwaves to reveal his love for budgie sluggers.

Jack was photographed by his wife mowing the lawn in his sluggers, and it went viral soon after it was posted on the 919 Sea FM social media pages.

NRL legend Reed has achieved many great things, however he has never truly lived out his dream….to release his own brand of togs.

Swimming company Slugger jumped on board after hearing the discussion on air to produce Jack’s sluggers, and the idea was born.

Listeners called in from all over the Coast sharing their ideas for the perfect pair of sluggers, an 'average man' ambassador was enlisted – and due to him being so average, the team created a stand in 'average man ambassador' if the average man ambassador was unavailable.

From there, 91.9 Sea FM’s BarRat & Jess with Jack contacted local media outlets trying to sell photos of Jack in his sluggers, Jharal Yow Yeh from the Brisbane Broncos became a celebrity ambassador, a local designer was found, Sluggers promoted their component of the promotion nationally and a one-off commemorative poster of Jack in his sluggers was created.

This Friday 24th November, the world premiere of the 'Sunny Coast Slugger' will take place at the Mooloolaba Surf Club. 

“The Sunshine Coast Slugger is the greatest thing to come out of the Sunny Coast since Bindi Irwin released that TV series called “The Jungle Girl”. But now there’s less pig tails!” said 919 FM's Jess.

DETAILS OF LAUNCH

WHEN: Friday 24th November
WHERE: Mooloolaba Surf Club
TIME: 6am to 9am 6am to 7am: Sluggers are unveiled and the team talks about them
7am to 8am: The Slugger Fashion Parade will commence
8:20am: THE MAIN EVENT: The Big Wetting – Both teams will run into the ocean to give the Sluggers the first Big Wetting.

 

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