Launceston has finally got its own commercial FM with LAFM launching yesterday with 89.3 days of summer.

Backed with a heavy promotional and branding strategy including LAFM Tune Up Stations and Midday Mini Concerts at iconic Launceston locations for the first 2 weeks, with the station providing music, lunch and a bunch of freebies.

The Grant Broadcasters owned 89.3 LAFM has undergone an extensive transformation over the last few months in readiness for the launch. Far more than throwing on a new logo, the relaunch is being backed with television, press, taxi backs, outdoor, direct mail, event ownership and a fresh sound.

From now on, 89.3 LAFM promises to provide local programming 24 hours per day 7 days per week.

The 2 weeks leading up to the launch has seen various parts of the brand released for public consumption. Listeners have been very vocal on the ‘Revamp Line’ as to how they want their new radio station to sound.

This programming initiative culminated in 5 different formats played out over 5 days, the listener feedback has been overwhelmingly positive and sometimes hilarious. Monday was classic hits, Tuesday was Hot country, Wednesday was Awesome 80’s day , Thursday was Hit Music day and Friday was a day of 70’s music.

Check out the new website and take a peek at the tvc and summer jingle.