Kyle & Jackie O are back and launch a new campaign | radioinfo

Kyle & Jackie O are back and launch a new campaign

Monday 21 January, 2019

Kyle and Jackie O marked their first day back with the launch of a new campaign, HEAR IT, LOVE IT, KIIS IT.

Today also marks KIIS 1065’s 5th birthday, as well as Kyle and Jackie’s fifth year at the station and they marked the celebration with a huge five-tiered cake with the rest of the ARN staff.

ARN created and launched KIIS 1065 in January 2014 as the new home of Sydney’s #1FM Breakfast The Kyle & Jackie O Show, and the  brand has continued to evolve over the past five years embodying the best of Sydney’s vibrant and energetic culture.

The multi-platform campaign has gone live across outdoor, digital and social with two new TVCs, to be launched in coming weeks.

ARN’s Chief Marketing Officer, Anthony Xydis says “This campaign is the next evolution of the KIIS 1065 brand, while staying true to its essence as an irreverent, vibrant and fun station showcasing the best of Sydney and, of course, the home of Sydney’s #1FM Breakfast The Kyle & Jackie O Show.

“The new campaign positioning reflects the strength and character of the Kyle & Jackie O brand. Sydney remains a very competitive market, and this high impact campaign reinforces ARN’s ongoing commitment to supporting our brands.”

 
 

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