Kyle and Jackie snatch breakfast crown from 2GB: Survey 4 2021

Radio ratings survey 4 results have been released.

  • Big breakfast change in Sydney, Kyle and Jackie new leaders.
  • No covid lockdowns during the survey swings Sydney away from talk,
  • Talk still strong in Melbourne, a big jump for ABC Mebourne.
  • See more info below each chart

The survey was conducted by GfK for Commercial Radio Australia between Sun Apr 18 to Sat Jun 26, 2021, in a period where Melbourne was in covid lockdown for part of the survey but other cities were not.

Related reports: Trends, Cumes, Spin, DAB Stations
Previous results here.

Click the charts to pop out a full size image.

 

AM/FM/DAB+

  • 2GB retains #1 spot in Sydney
  • Ben Fordham loses Breakfast crown to Kyle and Jackie O
  • KIIS106.5 now #2 overall
  • 2GB, KIIS, WSFM, NOVA, TRIPLE M, 2UE, all gain in share of listeners.
  • 2DayFM, smooth95.3, ABC, triple j and SEN all shed audience share
     

Here is our Trend Graph of Sydney breakfast shows. For more trends across all markets, see the full trends report here.

  • ABC Melbourne has the biggest rise, up 2.3 share points to 11.1 overall
  • Nova records the biggest fall, down 1.1 to 6.7
  • 3AW retains top position, slipping 0.1 to 15.5% overall
  • Breakfast: 3AW top with 20.1, ABC Melbourne second on 13.8 with a big jump, Gold third on 8.6
  • Drive: 3AW top, followed by Gold then ABC Melbourne
  • Demographic leaders: 10-17 Nova, 18-24 triple j, 25-39 Fox, 40-54 Gold, 55+ 3AW
  • Melbourne was in covid lockdown for part of the survey

  • Surprisingly, not much movement in a usually volatile market.
  • NOVA remains on top.
  • Biggest gain goes to 97.3FM and biggest loss (-1.0) to 4KQ

  • 1.5 gain for FIVEaa, now #2 in market.
  • FIVEaa and ABC, #1 and #2 in Breakfast
  • MIX102.3 retain #1 spot overall with small gain
     

  • A big gain for 6IX, up 1.9 share points to 6.1% overall
  • Nova and Triple M slipped most, both down 0.8 share points overall
  • Nova retains #1 position with 12.7%

 

DAB+ Only stations

 




 

   


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