‘For the love of making coffee.’
In partnership with National KIIS FM Network Drive hosts, Will & Woody, the campaign calls on Aussies to learn to make coffee at home.
The campaign kicks off with digital video executions, followed by on-air support across ARN and a national coffee making ‘intervention’ for Will & Woody listeners.
The Harris team will go to winning offices, revamp the kitchen area with a Harris ‘brew bar’ and provide coffee making lessons.
Harris Coffee Marketing Manager Mike Stribrny said:
“At Harris, we think of coffee making as an essential skill for life. That’s why we’ve partnered with Will & Woody to step in and help create a nation of coffee makers, not just coffee drinkers.”