Jase & PJ ‘make the move’ from being Always Awkward

In case you’d missed it, Jase & PJ, KIIS 101.1, have moved on from being “Always Awkward”.

“Make The Move” is their new positioning statment.

The station’s new marketing campaign sees an evolution of KIIS 101.1’s Jase & PJ creative and showcases Jase & PJ’s authentic chemistry through a series of fun photobooth images.

Both cross platform campaigns will roll out across outdoor, transit, digital and social from today.


 

Not fully leaving the ‘awkward’ theme behind just yet, this morning Jase recalled awkward moments of being bullied at school, and decided to make his own move on the tormentor.

He told his co-host, Polly ‘PJ” Harding, he vividly remembers times at high school where he would purposely avoid the student and his group of friends by running all the way around the other side of the school to get to class.

Today Jase confronted his high school bully on air

 

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