Interactive Billboards using your car radio... | radioinfo

Interactive Billboards using your car radio...

Tuesday 14 January, 2003

Drivers in the U.S. could be subject to a new form of outdoor marketing.

Norway's Alaris has introduced a roadside concept which captures data from motorists' radio listening habits to adjust ads on electronic billboards along highways.

Alaris is an outdoor advertising company based in OSLO.

We'll keep our eyes and ears open for more info on this 'Steven- Spielberg-like' news...

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