The name Infinity Broadcasting in the U.S. is being retired and will become CBS Radio.

The change is being made in anticipation of the split of parent company Viacom into two companies and the radio division’s inclusion in the new CBS Corp.

CBS Ceo/Pres. Les Moonves said in a statement:“This is a proud moment for all of us who love the CBS name, and who know the storied history of CBS Radio. It is one of the most revered brands in broadcasting, with a history that predates the television era. CBS Radio was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we’re incredibly proud to bring it back.”

Infinity chairman/CEO Joel Hollander added: “In reclaiming the CBS Radio name, our division will embrace that strong legacy of quality and leadership while at the same time look towards the future, leveraging our great brands, talent and market-leading positions as we forge new ground in distribution, content and technology. It’s only natural that we’d want to use the CBS Radio name to re-brand our radio stations, which will continue to innovate and redefine our industry much as they have throughout the last 75 years.”

The new CBS Radio will also carry the slogan “Broadcast … HD … Streaming … On-Demand.”