i98FM retains ratings crown in latest Wollongong survey | radioinfo

i98FM retains ratings crown in latest Wollongong survey

Wednesday 26 March, 2014
i98's Marty, Bianca, Justin & Jason

i98FM came in as number one overall in the Illawarra survey region, with a 23.8% share.
 
The new, CRA approved Wollongong Research Survey conducted by IRIS Research saw i98FM’s Marty and Bianca retain top spot in the breakfast timeslot, with 24.8%.
 
Wave FM scored 16% overall, with a strong result in the over 40 demographics. Wave breakfast scored 16% in that timeslot.
 
The new regional survey arrangement provide a different level of detail from previous methodology. The new methodology is more cost effective, so that regional surveys can be done more often in more markets.

The ABC did not participate in this survey, so results for ABC stations are not available. The official results chart is below.

i98FM General Manager, Jason Saladino, praised the performance of the i98 team saying: ”This result further solidifies i98FM’s market dominance across all daytime shifts and major demographics. We continue to drive strong results for clients and this comes off the back of quality live, local content and genuine personalities who continue to engage, entertain and inform our community. Congratulations to the entire team and a big thank you to the Illawarra region for again making us number 1.”
 

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