How important is branding? | radioinfo

How important is branding?

Friday 26 February, 2016
Photo:Shutterstock
Yes, he’s the Demtel man. But wait...
 
There’s more to Tim Shaw than offering a free set of steak knives to anyone who placed an order within a set timeframe.
 
He’s a television presenter and radio announcer, currently on-air at 2CC Canberra and a sales and marketing expert.
 
I caught up with him to gauge his thoughts on branding, why it’s important and how you get an edge on your competitor.
 
In this chat, Tim explains what is important in a radio advertising campaign and what polarises and attracts customers.
 
Tim also provides his thoughts on clients who voice their own ads.





             Kim Napier
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