Horsham survey due this morning | radioinfo

Horsham survey due this morning

Wednesday 26 November, 2014

Results from the first radio industry audience measurement survey in Horsham in 6 years will be released shortly.

Local Horsham radio stations commissioned Xtra Research to carry out the survey which involved 600 respondents and was conducted between 3 November and 16 November 2014. 

Group Program Manager Mark Taylor says Ace radio intends to “continue to survey all of our markets across Victoria and NSW, providing accurate information to keep our listeners entertained and informed as well as being able to provide our advertisers with vital data.”

Survey results for Hobart and Swan Hill were also recently released. Hamilton and Colac will follow in the coming weeks. Earlier in 2014, regional surveys were conducted in Wollongong and Albury.

CRA announced the new radio research protocol for regional licence areas outside the main GfK Radio Audience Measurement contract late last year to allow more regular and affordable surveys to be conducted in smaller regional markets. Under the new system, regional radio stations can commission one of four approved regional ratings survey providers to undertake audience measurement surveys in conjunction with other commercial and public broadcasters in their licence area. 

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