There hasn’t been a Nielsen Media Research survey in Hobart since 2002. And despite calls from advertisers to hold one sooner rather than later, none of the three commercial stations in the southern capital seem in any rush to have one. The ABC says it can’t afford to do one unless the commercials chip in.

7HOFM general manager David Hoey told the Sunday Tasmanian that he would be interested in taking part in a survey if one was planned but said his station also conducted its own market research.

Macquarie Southern Cross Media (SeaFM and Heart FM) CEO Rhys Holleran told the paper he would be interested in discussing the possibility of a survey with the other stations but nobody had contacted him.
“We’re enjoying good business at the moment and we are very happy with our position in the market,” he said.

ABC Tasmania local radio manager, Cath Hurley said the ABC commissioned its own survey in Hobart in 2004 but the information gathered was confidential.
“We would be very keen to have a full survey done but the cost of doing it on our own is prohibitive so we would need the commercial stations to want to do it as well,” she told the paper.

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