Harvey Norman Brands Dominate ad breaks

Harvey Norman Holdings Ltd had a massive 77% share by advertiser in the Consumer Electronics and Department Store categories in 2013. 

Coles Group Ltd was the second biggest advertiser with an 8% share.

These are the latest figures from AirCheck which monitors commercial airplay in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Newcastle, Central Coast and Geelong.  


 

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