In the Gold Coast survey, just released today, Gold FM again topped the market with 17.7% and Sea FM was second on 14.6%, but both Southern Cross Media stations lost ground, while Hot Tomato, at 14.0%, was the only local station to gain share. Triple J was in fourth place at 6.0% with ABC local station 91.7 fifth on 4.1%.
The survey was conducted between Sun August 8 and Sat October 2, 2010, before the Commonwealth Games began. Southern Cross Media stations and Hot Tomato were both very active with promotions, including overseas trips, during the survey (see our earlier stories).
Gold dropped 1.5 share points, gaining some younger listeners, but losing share in its target over 40 demographics. Sea FM dropped most in the survey, down 2.1 share points overall, with a gain in the 10-17 demographic, but losses in other age groups.
Hot Tomato was up 0.1 on the strength of gains in the 18-54 demographics. Triple J gained 1.5 share points overall with a lift in its 18-54 demographics. ABC91.7 dropped 1.3 share points, losing ground in all demographics except 65+.
Radio National gained most this survey, up 1.5 share points to 3.7%.
Sea FM still dominates the 10-24 demographics, and also won 25-39s just ahead of Hot Tomato which is gaining in that demographic. Gold won the 40-64 demographics and Brisbane ABC station 612 won the over 65s.
Breakfast was won by Gold FM’s Richard and Bridge (pictured), followed by Sea then Hot Tomato, which had a significant lift in that timeslot.
Gold won all workday shifts, but not as convincingly as in past surveys and Hot Tomato moved into second place in those morning, afternoon and drive shifts. Sea FM won evenings and Gold won weekends.
Brisbane stations are also heard on the Gold Coast with Nova 106.9 of most interest in the out of towners segment. Nova gained 1.1 share points, the second biggest gain of the survey, to score 2.4%.
In his first survey as new manager of Southern Cross Media’s Gold Coast stations, Paul Bartlett is happy with the results, which are a tribute to station staff. Staff at Hot Tomato are also pleased with their gain and their improvement in at work listening. See media releases below.
MEDIA RELEASE
Thursday October 14th, 2010
FOR IMMEDIATE RELEASE
The Mal & Luke Show - The Gold Coast’s number # 1 drive home
1029 Hot Tomato’s Mal Lees & Luke Bradnam have taken out the number #1 spot in today’s Nielsen Gold Coast Radio Survey with their local drive home from 3pm – 6pm weekdays.
(*all people 10+ Mon – Fri Drive 3.00pm –7pm Share)
1029 Hot Tomato: The Mal & Luke Show 16.8%
Gold FM: The Dan & Ken Show 16.3%
Sea FM: The Benchwarmers 14.9%
(*all people 10+ Mon – Fri Drive 3.00pm –7pm Share)
Show on show in the gold coast market The Mal & Luke Show have delivered an outstanding result in the highly competitive time slot.
1029 Hot Tomato’s Mal Lees said “A great result, however we are not stopping down to celebrate as we have a show to do.”
1029 Hot Tomato’s Luke Bradnam said “All I can say is thanks to the Mal & Luke army for catapulting us to number #1. I’ve been here since the station started so to finally have a number #1 show is definitely something worth celebrating. So I am going to shout Mal a beer and Keegan a new handbag.”
1029 Hot Tomato’s General Manager Graham Miles said, “It’s a fantastic effort to achieve the number #1 drive home result and shows the commitment of Mal Lees and Luke Bradnam to entertaining the Gold Coast.”
*Source: Nielsen Media Research. Gold Coast/Tweed, Survey #2 2010. Survey period Sun Aug 8th – Sat Oct 2nd, 2010
For more information:
Graham Miles Justin Williams
General Manager Marketing & Promotions Manger
Phone 07 5519 2200 Mobile 0411 409 672 Phone 07 5519 2200 Mobile 0413 182270
Email [email protected] Email [email protected]