GfK video: How the new ratings work | radioinfo

GfK video: How the new ratings work

Thursday 13 February, 2014

CRA believes there is unprecedented interest in the release of Survey 1, due to GfK becoming the new radio ratings provider, as well as major changes to on-air teams across the country.

Release date for the first of the new radio ratings surveys will be Tuesday March 11.

GfK have put together a  five minute “how radio ratings work” regarding the new radio audience measurement system.

See the video here

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