At Radio Days Europe, we caught up with Mikkel Ottesen, who explained his company’s analysis tool RadioAnalyzer.

The company started out with a simple vision, to enable stations to make better radio by using big data to analyze how listeners react to what they hear.

Beginning at the Danish National Broadcaster, DR, then spreading across Europe, the system reviews thousands of data sets each day and presents the information in useful form so that it can be used by programming and sales managers.

RadioAnalyzer is currently operating in the five Nordic countries, the UK, Ireland, Germany, Austria, Switzerland, Belgium and the Netherlands. Services include Behavioural Music Testing, War Counseling, Advisory services and special research assignments.

Mikkel Ottesen demonstrates how it works.

More information and contacts at www.radioanalyzer.com.