Fresh 92.7 listenership soars | radioinfo

Fresh 92.7 listenership soars

Friday 18 January, 2019
Loz & Thomo

Adelaide community radio station, Fresh 92.7 listenership has rised to 378,000 people, wrapping up an incredibly successful 2018.

 
The McNair Community Radio Survey’s last book of the year puts Fresh 92.7 in the top 4 most listened to radio stations in Adelaide, with almost a third of the surveyed population tuning in.
 
That’s a growth of 18.5% for the station in the last 12 months!
 
What’s even more impressive is that these 378,000 people each spend a whopping 12.1 hours per week on average listening, a figure that hasn’t wavered over the last few years.
 
The station says the result is no surprise given the appointment of their wildly successful Breakfast duo, Loz & Thomo (Laura O’Callaghan and Mark Thomas) early last year, and the recent addition of the already popular, down-to-earth Johnny Wilson to their Drive show.
 
Fresh92.7 already has a long history as a breeding ground for talent, including triple J’s Ben & Liam, SBSVirgina Langeberg, and Sunrise’s Sam Mac.  
 
The continued success and growth of Fresh 92.7 can also be attributed to its music format. There’s a strong commitment to playing brand new music from all corners of the electronic music spectrum, whether it’s Calvin Harris’ new collab or an experimental track from a local, bedroom producer.
 
Fresh 92.7 plays over 37% Australian music during play listed hours, a significant portion of this includes Adelaide music, much of which is independent or unsigned, championed in most listened-to dayparts.
 
The commitment to reflecting Adelaide culture continues to extend beyond the music with their award-winning news and current affairs program, Wavelength, slated to return in February.
 
Fresh 92.7 enters its 21st year of broadcasting this year after being started by 3 mates and a simple dream to make electronic dance music accessible.
 
Initially airing on a shared frequency with an Italian language radio station, Fresh 92.7 now claims to have one of the largest market shares of any station in the sector Australia-wide.

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