Four Quick and Effective Prospecting Ideas

Peady’s Selling Engagement – now as Podcast

 

Welcome to the latest weekly episode of Peady’s Selling Engagement, now available in living audio via Branded Podcasts.
 
In this episode, Four Quick and Effective Prospecting Ideas, Stephen Pead gives you four out of the box proven ideas that come from the elite salespeople he works with:

1. The 2/2 Phone Call

2. The Saturday Morning Contact

3. Maximising Holiday Periods

4. Why You Should Work with Non-Competing Sales People.
 

To listen to the PODCAST go HERE.

If you’d rather read the article, scroll down.

 

 

 

 

 

Four Quick and Effective Prospecting Ideas

Prospecting  is the lifeblood of any successful sales person’s strategy because without new business your client portfolio will quickly degenerate. So you always need to be looking for BD opportunities.

Here’s four out of the box proven ideas that come from several of the elite salespeople I work with:

1. The 2/2 Phone Call: Business people are often hard to reach due to the number of scheduled meetings and conference calls.A great way to reach them is by calling between 2 minutes to the hour and 2 minutes into the next hour. If there is one time of the day they might be free, it’s often between meetings and calls.

2. The Saturday Morning Contact: Many senior people and small business owners don’t stop work on the weekend.  Often this is their time to read emails, go online, checkout social media – things they mightn’t do during the week.Sending an email at 7:00 am on Saturday morning can make a difference.  The person receiving it is working and they see you’re working too. But, make sure you check for a response as you don’t want to respond on Monday morning – two days later that just defeats the purpose!

3. Maximise Holiday Periods: Many times you can find the people you really want to talk with during the weeks around Christmas, Easter or long weekends (not the actual holidays but the working days around them). Often they are more relaxed and willing to talk on the telephone or even to see people.The value add in all three cases is the demonstration of your commitment to helping customers all year.

4. Work with Non-Competing Sales People: Whoever you’re prospecting has many other services and products being sold to them.By establishing alliances with others selling different products or services to the same people, you get some major benefits. First, you both get access to each other’s “circle of trust” – people who know you and your work. Second, you instantly double the number of people you can potentially sell to.

Try a couple of these ideas – see how they work for you.

Until next time good selling!
 

About the author 

Stephen Pead is a media industry veteran of 30 years with significant experience in direct sales, sales management and general management. He is based in Sydney and specialises in helping SME’s market their businesses more effectively and providing training for salespeople and sales managers.

He can be contacted at [email protected]

 

 

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