An ad campaign by Melbourne agency Flagstaff Studios titled The Last Race, No Coincidence, CorrectWeight for client Carlton Mid has won the Campaign category, and has won Overall in the fourth round of the Siren Awards 2015.

The Last Race, No Coincidence, Correct Weight radio ad campaign utilised the racing season to call upon mates to ‘stay a little longer’ together at the races, enjoying Carlton Mid. 

The ad spots spoke to Aussie males, using humour to imply that the races were designed for mates to spend more time socialising and drinking together. The 3 x 30 second ads were written by Richard Williams and Ant Phillips, and directed by Paul Le Couteur.

The Single category was also won by Flagstaff Studios for the Carlton Mid ad, The Last Race.

The Craft category was won by agency Eardrum, for their ad Love for client Commercial Radio Australia, as part of the new radio industry brand campaign. Sound engineered by Myles Lowe and Ramesh Sathiah, and directed by Ralph van Dijk and Dominic Youdan, the creative and performances combine to make a feel-good campaign about feeling good.

The Gold Siren winner receives a trip to Cannes to the Cannes Radio Lions, and two tickets to attend the festival. The client of the winning 2015 Gold Siren Award also wins a ticket to Cannes. Silver Sirens are awarded in each of the three categories: single, campaign and craft. 

The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council. There is also a client-voted award: a $5000 cash prize awarded to the writers of the ad voted the best by a panel of clients.