Fashionistas Fitzy & Wippa have decided to parlay their networked Drive show into their own fragrance. If it smells anything like their TVC, here’s hoping they’ll continue their great success in the radio industry for years to come.

Since Fitzy & Wippa revealed the name of their fragrance on-air as Generic they’ve been inundated with requests for samples.

The formula is so secret that even the boss’s wife and super model Sarah Murdoch has yet to try it. But she has seen the TVC (below).

And you can watch her reaction to it by clicking HERE.