Finally, a CRM made for media sales lands in Australia | radioinfo

Finally, a CRM made for media sales lands in Australia

Monday 24 October, 2016
Pittsburgh based Matrix Solutions, a leading media ad sales platform has announced it will expand its footprint into Australia and New Zealand by partnering with Sydney based IRD Group as official reseller of Matrix products and services in this market. 

IRD Group is best known to radio sales teams through its powerful prospecting tool, Prospector, which delivers unrivalled sales intelligence to media sales people.

Earlier this year, Prospector was integrated into Matrix to create a platform that caters to the unique needs of radio sales organisations and their entire workflow. Now, sales teams can use one platform to prospect, budget, forecast, build reports and see sales analytics across all media modals–broadcast, digital, radio, publishing and out-of-home.  

“Modern sales organisations need a suite of tools that adapt to every part of the sales funnel,” says Matt Skinner, CEO and MD of the IRD Group. “Reselling Matrix in Australia and New Zealand allows us to meet the changing needs of our clients by providing holistic solutions to media sales organisations.”

“We are thrilled to be working with the IRD Group,” Mark Gorman, CEO of Matrix Solutions says. “Matrix is moving aggressively to expand beyond our North American roots to become a global brand and this is a powerful step forward with a strong and like-minded partner.”



About IRD

IRD Group is Australia’s most reliable source of business insights and future sales opportunities for sectors including media sales, marketing services, ICT, professional services and finance. Its sales prospecting databases provide clients with an unparalleled depth of commercial intelligence that helps them make smart business decisions and forge game-changing strategic partnerships. IRD Group’s products mean less time scouring the news for business opportunities and up-to-date company information, and more time to spend on topical, targeted conversations with commercial partners. For more information on Sydney-based IRD Group visit


About Matrix Solutions

Matrix Solutions’ cloud-based Media Ad Sales Platform serves as an effective, enterprise-wide solution for managing advertising revenue. Functioning as a fully-integrated layer within a company’s workflow it enables users to aggregate, access, and interact with their pertinent sales data including insights, revenue, and analytics. Furthermore, the extensive sales capabilities and revenue-generating proficiency of the platform provides users a valuable return on investment. For more information on the Pittsburgh-based Matrix Solutions visit

Disclosure: Peter Saxon, Managing Editor of radioinfo is also Chairman of IRD Group.
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