Finalists for the 16th annual Siren Awards have been announced ahead of a special virtual awards event to be held on 28 May.
14 creative agencies from across Australia will be in the running to be awarded the top prize, the coveted Gold Siren, for 2020’s best radio advertisement.
The online awards ceremony will begin at 4pm AEST on Thursday, 28 May, with viewers able to watch live via the event website.
To secure your “seat” for the virtual event click here.
Making the finalists list are leading Australian agencies BMF, Sydney; Clemenger BBDO, Melbourne; DDB, Melbourne; Deloitte, Melbourne; Eardrum, Sydney; EMOTIVE, Melbourne; JAMES, Adelaide; McCann, Sydney; Meerkats, Perth; Rare, Perth; Special Group, Sydney; The Monkeys, Melbourne; The Royals, Sydney; and VMLY&R, Melbourne.
In the running for top spot are a diverse range of individual commercials and campaigns for clients such as Tourism Tasmania, Beyond Blue, Carlton Dry, Opera Australia, Suzuki, Sportsbet, Menulog, Uber Eats and Australia Post.
This year, as a result of COVID-19 Government restrictions concerning interstate travel and event size, the Siren Awards will run as a live virtual ceremony. The online event will be facilitated by industry body Commercial Radio Australia and hosted by Lawrence Mooney.
Mooney, one of Australia’s top comedians and a well-known star of Australian radio and TV broadcasting, presents the Triple M Sydney breakfast show Moonman in the Morning.
CEO of Commercial Radio Australia, Joan Warner said: “The Siren Awards have become a pinnacle event to showcase the impressive talent and vision of Australian creative agencies, as well as the versatility and impact of radio advertising. While the event will look a little different this year, we are thrilled to still be able to come together to celebrate outstanding radio advertising in Australia and we invite everyone to join us online on 28 May.”
Beyond the Gold Siren, three Silver Sirens will also be awarded for the best radio ads across three categories: single, campaign and craft. The winners will be decided by the Siren Creative Council, a panel of creative directors from leading ad agencies. An additional client-voted Siren Client Award will also be presented.
To listen to the finalist ads click here.
2020 Siren Awards Finalists
Single
BMF, Sydney, Alex Derwin, David Fraser & James Sexton, Tourism Tasmania – Come Down for Air: Fly Fishing
BMF, Sydney, Alex Derwin, David Fraser & James Sexton, Tourism Tasmania – Come Down for Air: Dock
BMF, Sydney, Alex Derwin, David Fraser & James Sexton, Tourism Tasmania – Come Down for Air: Cheese
Clemenger BBDO, Melbourne, Ray Ali & Carlo Mazzarella, Beyond Blue – The Loop
JAMES, Adelaide, James Rickard & Scott Illingworth, Primary Health Network – Uncomfortable Cough
Meerkats, Perth, Luke Williams, Maya Halilovic, Rikki Burns & Josh Edge, St John WA – Roman Medic
Special Group, Sydney, Mark Starmach & Alastair Flack, Carlton Dry – It’s the Most Wonderful Time for a Beer
The Monkeys, Melbourne, Hugh Gurney & Joe Sibley, DrinkWise – www.PeteGotPissed.com.au
The Monkeys, Melbourne, Hugh Gurney & Joe Sibley, DrinkWise – www.AnnaGotHammered.com.au
The Monkeys, Melbourne, Hugh Gurney & Joe Sibley, DrinkWise – www.EddieGotPlastered.com.au
The Royals, Sydney, Lewis Farrar & Pete Sherrah, Athena Home Loans – The Call – No Fees
Campaign
BMF, Sydney, Alex Derwin, David Fraser & James Sexton, Tourism Tasmania – Come Down for Air
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Great Northern Brewing Co. – Insta Radio
DDB, Melbourne, Bec Griffiths & Becky Morriss, Opera Australia – We all love a little drama
Deloitte, Melbourne, Charles Baylis & Matt Lawson, Suzuki – Passing Time
Eardrum, Sydney, Ralph van Dijk & Dan Staudinger, Commercial Radio Australia – CRA Tactical Marketing Campaign
EMOTIVE, Melbourne, Ben Clare & Michael Dawson, Sportsbet – Foolproof
McCann, Sydney, Ekin Gunes & Edwin Concubierta, Menulog – Stay in Instead
Meerkats, Perth, Luke Williams, Maya Halilovic, Rikki Burns & Josh Edge, St John WA – First Aid Essentials
Rare, Perth, Ben Sutton, Aidan Barton, Dave Harrison, Joe Kapiteyn & Damien Petrilli, CD Dodd – Scrap Metal Jingle
Special Group, Sydney, Jack Nunn, Nils Eberhardt, Tom Martin & Julian Schreiber, Uber Eats – Tonight I’ll Be Eating
The Monkeys, Melbourne, Hugh Gurney & Joe Sibley, DrinkWise– www.TheInternetRemembers.com.au
The Royals, Sydney, Lewis Farrar & Pete Sherrah, Athena Home Loans – The Call
VMLY&R, Melbourne, Robyn Bergmann & James Wills, Australia Post – If It Packs, It Posts
Craft
Cue Sound, Perth, Michael Fragomeni & Lucy Messenger, St Johns Ambulance – Roman Medic
Risk Sound, Melbourne, Dee Gjedsted, Visit Victoria – Your Happy Space Spring Radio 1
Rumble Studios, Sydney, Liam Annert, Carlton Dry – It’s the Most Wonderful Time for a Beer
Rumble Studios, Sydney, Anthony Aston & Liam Annert, Tourism Tasmania – Come Down for Air: Fly Fishing
Rumble Studios, Sydney, Anthony Aston & Liam Annert, Tourism Tasmania – Come Down for Air: Dock
Rumble Studios, Sydney, Anthony Aston & Liam Annert, Tourism Tasmania – Come Down for Air: Cheese
Seeingsounds, Adelaide, Scott Illingworth, Primary Health Network – Uncomfortable Cough
Southern Cross Austereo, Bunbury, Nat Marshall, Eyes @ Australind – Irritated
Southern Cross Austereo, Melbourne, Chris Gates, Beyond Blue – The Loop
Squeak E. Clean Studios, Melbourne, Paul Le Couteur, RACV – Drop the kids off at the pool
Squeak E. Clean Studios, Melbourne, Paul Le Couteur, RACV – Concert
Subscribe to the radioinfo daily flash briefing podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.
