Fairfax launches summer of cricket ad campaign

Fairfax Radio Network has launched a national print, digital, broadcast and out of home advertising campaign to promote its ball-by-ball summer of cricket broadcast coverage across its News Talk stations.

The commentary team features Glenn McGrath, Carl Rackemann, and Tom Moody as new recruits who will join Ian Chappell, Dean Jones, Damien Fleming, Greg Matthews, John Emburey and Mickey Arthur, as well as Bruce Eva and Tim Lane.

The multi-platform campaign to run in Sydney, Melbourne, Brisbane and Perth focuses on the expertise of commentary team, bringing cricket fans the dedicated coverage and analysis from Australia’s summer cricket season.

The campaign features network’s expert commentary team and headlines such as “Commentary with bite”, “Opinions and opinionated” and “We’ve picked our team for the summer” to promote cricket coverage on 2UE, 3AW, 4BC and 6PR.

Fairfax Radio Network National Sales Director Nick Randall said: “Our network’s summer of cricket is set to be bigger and better than 2013/2014. Our talented commentary team will bring listeners the cricket they want, while advertisers will be able to reach a captivated local and national audience.

“Cricket is undoubtedly Australia’s biggest sport over summer, and Fairfax Radio Network celebrates this heritage and tradition by bringing listeners the most comprehensive cricket coverage.”

Year two of this landmark five year broadcast deal will see Fairfax Radio Network broadcast the four Test matches (Australia vs India), all One Day Internationals, Big Bash League.

The national campaign will run throughout the cricket season.

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