Adam Lang’s body temperature went down from 21 to 7 degrees after his Ice Bucket Challenge.

The Fairfax Radio CEO was named by Nova’s Cathy O’Connor to take the challenge for charity.

Sitting outside the Fairfax Southbank Melbourne headquarters, in a pink shirt with no change of clothes, Lang was assisted in his challenge by 3AW manager Shane Healy, who Lang nominated to take the challenge, along with Clarke Forbes and Deanne Hassett.

Commentating the event live to 3AW, Neil Mitchell said: “Adam Lang is here and so is every sychophantic member of staff who’ve come down here to see it. There are executives I haven’t seen for year who’ve come down to watch this happening.”