As NORAD tracks a sleigh-like unidentified flying object leaving the North Pole, Christmas ratings figures for Elf Radio appear to have gone through the roof.
iHeartRadio has reported a sudden increase in streaming from servers in the Arctic, as a band of elves are reported to have turned up the volume on the station in an effort to motivate themselves for a last minute toy making rush.
Australia’s digital radio transmitters are expected to go into overdrive this weekend as listeners crank up the volume on their digital radios to hear the Christmas music pop up station.
At latest reports NORAD was tracking the UFO heading for islands in the Pacific Ocean on a course for Australia, some of the first places in the world to enter the Christmas Day timezone.
ARN’s award-winning digital Christmas station, Elf Radio began in 2009. It has been crowned the Best Digital Radio Format at several Australian Commercial Radio Award ceremonies.
Elf Radio features Christmas carols and festive tunes from artists including Sia, Taylor Swift, Hanson, Sam Smith, Lady Gaga, Ariana Grande, Kylie Minogue, Madonna, Carly Rae Jepsen, Olly Murs, Jessie J, Sheppard, Jessica Mauboy, Little Mix, Justin Bieber and Mariah Carey.
Geraint Davies, Chief ELF Officer of iHeartRadio told radioinfo: “It was early October when we started getting inundated with calls asking about this station and so we kicked off the festive season with the launch of our ACRA Award winning station Elf Radio – the North Pole’s Number 1 Hit Music Station!”
Elf Radio is now on air and will broadcast until December 27.
And for those who don’t want Christmas to end, Christian Radio station HOPE103.2 has also mounted a Christmas station will will continue focusing especially on the Christian message of the season right up until New Year. Listen here.
