Double J has just edged out Coles Radio nationally in the latest results for DAB+ stations.
MMM Classic Rock and the ABC Jazz stations have also performed well, while in Sydney 2CH shed almost 40% of its audience.
Edge Digital and Double J are tied at the top in Sydney, leading ABC Jazz and KIIS 90’s, in Melbourne GOLD 80’s leads Coles Radio from OLDSKOOL 90s HITS.
Brisbane”s top station is Coles Radio from smooth and Double J, while in Adelaide it’s Coles Radio from ABC JAZZ with Mix 80’s Mix 90’s and Double J just behind.
In Perth smooth and Double J lead Coles Radio and MMM Classic Rock.
Also, check out: Full results, Spin, Cumes, and Analysis
Subscribe to the radioinfo podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.
Sydney's SEN on AM 1170 and digital has a cume of 53 000.
2CH on digital only is still in front with 63 000 cume.
Croc need to invest in marketing for 2CH, not only external visibility but give the audience inexpensive yet suitable digital radios. SA FM did it successfully in the 80's, same can be done in 2021.
“Car sales recovered strongly in the last two months of the year as a result of consumers buying new vehicles for domestic road trips. This contributed to a total of 700,000 new vehicles with DAB+ on the road during 2020,” Ms Warner said.
So why aren't the broadcasters promoting listening to DAB+ in cars?