Digital audio advertising platform DAX, has signed a deal with LiveXLive Media’s wholly-owned subsidiary Slacker Radio to become its audio exclusive sales partner in the U.S.
 
Slacker Radio’s catalogue offers more than 20 million audio tracks and reaches over 1.2 million active users and the platform offers hundreds of programmed stations in a variety of genres and extends beyond music to also include news, sports, and talk shows.
 
The partnership will enable DAX to package Slacker’s inventory across its extensive digital audio network.
 
CEO of DAX U.S., Matt Cutair, says “We couldn’t be more excited to be expanding our longstanding partnership with Slacker as they have always been an industry leader and innovator in the streaming music market. Now that we are their exclusive audio ad sales partner, advertisers will now be offered more unique and premium ways to engage with their dedicated audience.”
 
EVP of Development and Rights Management for LiveXLive, Mike Bebel, says “The advertising-supported freemium tier of Slacker Radio is an important revenue source for the company and it’s a great value proposition for our subscribers and listeners. We look forward to maximizing this opportunity with DAX to offer our advertisers and sponsors a more robust access point to our audiences.”