DAB+ radio results: Coles radio ‘up up’ nationally

Coles radio is the number one Commercial DAB+ leading the market nationally All people 10+ following the release of the GfK radio ratings survey.

The surveys are released eight times per year for the metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.

The survey collects information across AM/FM, DAB+ digital radio and internet.

This report is based on the average results across the three most recent surveys (Survey 5, 6 and 7 2016).


Definitions:

• TOTAL DAB+ : refers to listening to all stations available on DAB+. This includes all AM and FM stations that simulcast via DAB+ and listening to DAB+ Only stations via DAB+ and internet.

• DAB+ ONLY STATIONS : refers to stations that are only available on DAB+ and NOT on AM or FM, e.g. “The 80s iHeartRadio”, “Coles Radio” and “Buddha”.

• NATIONAL : refers to listening to DAB+ across Sydney, Melbourne, Brisbane, Adelaide and Perth.

For a complete list of DAB+ digital radio stations visit Digitalradioplus.com.au 

4 SCA stations in Digital Radio Ratings top 10!
Buddha still SCA’s #1 Digital Station
 
Southern Cross Austereo has four DAB+ stations in the top ten of GfK’S fourth and final digital radio survey for 2016.
 
With 126,000 listeners across the five metro cities, Buddha remains SCA’s #1 Digital station. Easy, followed by Oldskool make up SCA’s top 3 DAB+ stations. Easy Radio is now SCA’s fastest growing DAB+ station adding 19,000 more listeners since last survey. Oldskool is also on the rise, gaining 8,000 new listeners.
 
SCA Head of Digital Radio, Adam Williscroft said, “It’s fantastic to see a further increase in audience for the newest digital radio stations – Easy and Oldskool.
 
“Buddha Radio continues to lead in the chill out space, and is the
favourite soundtrack for summer.
 
“We truly believe in the strength of Digital Radio, and SCA will continue to invest  in and develop new offerings in the near future.”
 
Overall, Digital Radio has seen huge growth, now reaching over 3.6 million of Australians across the five metro capital cities.  This growth highlights the appeal of Digital Radio to the Australian audience.
 
 
Source: GFK DAB+ Digital Radio Report 4, 2016
 

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