Regional Western Australia will finally have its own AFL call this season, with the debut of Crocmedia’s WA Match of the Day.
 
After four years of making AFL LIVE football across regional areas on the eastern seaboard, Crocmedia will this year launch a  Western Australian football call. At the launch in Perth last night, Crocmedia announced that Red FM would take its Match of the Day each weekend.
 
The 28-game broadcast slate includes at least 14 matches involving Fremantle and West Coast, and will be heard on a mixture of Saturday and Sunday afternoons. Channel 10 commentator Lachy Reid, as well as former Eagles stars Scott Cummings and Andrew Embley will headline the coverage.
 
Crocmedia Executive Director Chris Giannopoulos said: “We didn’t want to take commercial shortcuts on this and send a syndicated call into WA if we could avoid it. WA is passionate about the Eagles, Dockers and footy in general, and it deserved its own identity and its own call. We think we can be a great companion for those in mining areas and broader Western Australia to tap into the joy of listening to the broadcasts of AFL footy.”
 
Red FM reaches over 109 stations and over 120 towns, with the call targeting the large fly-in-fly-out group in regional and remote WA, which is expected to swell to 63,000 people by 2015.
 
Crocmedia Western Australia Commercial Manager Marie Angeleski said: “We’ve got some great national partners who are as parochial about Western Australia as us already on board, and we want to build long-term relationships in the state. This call is an exciting opportunity for WA brands with strong WA aspirations to reach a passionate audience.