Cricket Australia looks to secure radio broadcast rights | radioinfo

Cricket Australia looks to secure radio broadcast rights

Monday 23 April, 2018

Earlier this month, Cricket Australia signed a new $1.18 billion television deal which saw a substantial amount of matches going to Foxtel, effectively turning its back on a 40-year partnership with Channel Nine.

According to reports in Fairfax, the sporting body is now moving quickly to lock down radio broadcast rights, with SCA, Macquarie Media, Crocmedia and the ABC in the mix. 

A radio broadcast rights tender has not yet been sent out, but is expected in the next fortnight. The deal is believed to be less valuable or competitive than the recent TV deal, and will likely be wrapped up quickly. 

Yet to talk with long-time radio partner ABC, it is reported that Cricket Australia has met with SCA (which has broadcast Test matches on Triple M for the last two years), and Crocmedia, while Macquarie has had phone discussions.

Prior to the deal signed in 2013, ABC had been the exclusive Cricket Australia broadcaster for more than 80 years. 

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