If you’ve ever thought about creating your own app for your station, where do you start. All In Media specialises in creating apps for radio, and in this session Co-founder of AIM Jason Malaure discusses the process for developing your own app and how best to extend your on-air content to mobile.
When looking at creating a sucessful app, apply the same rules to apps as you would do to your own radio station:
– Maximise reach
– Maximise hours
– Maximise revenue
Features you add to the app should tick at least one of thos three boxes
There are five steps your should consider when building a successful app
Step One: The Idea
Why are you building an app?
What functionality are you going to build into your app?
How are you going to make money out of your app?
Do something that’s relevant to your audience
Step Two: Building your app
What platforms to build for? (Follow the numbers. Androis, iOS, Windows Phone, Kindle)
Understand and own the process
Design for the platform
Testing and Submission
App Extensions (Watch, CarPlay, Ford Sync)
Step Three: Promote It
Use traditional media
Social Networking Sites
Step Four: Monitoring
Analytics
Monitor the feeds
Monitor the reviews
Step Five: Updating the app
Updates drive downloads and usage of the app