CRA unveils a new era in radio advertising | radioinfo

CRA unveils a new era in radio advertising

Tuesday 20 October, 2020

Commercial Radio Australia is aiming to transform the way audio advertising is bought and sold with the roll out of the briefings module of RadioMATRIX in two weeks time.

RadioMATRIX allows media buyers to connect with every commercial station on one powerful platform.
The briefings module, developed in conjunction with radio networks and media agencies, provides templates and tools that will drastically reduce the time it takes to create a brief. What once took hours can now be done in minutes.

CEO, Commercial Radio Australia, Joan Warner, says, "This initiative is designed to help buyers to better understand the opportunities across the diverse radio audio ecosystem – broadcasting, streaming, podcasts and more. The bottom line is, innovations like RadioMATRIX will make it easier than ever for advertisers to consider radio across all its platforms for every campaign."




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