CRA report shows commercial radio reaches 5.2M with personal investments | radioinfo

CRA report shows commercial radio reaches 5.2M with personal investments

Wednesday 05 February, 2020

GfK and Commercial Radio Australia have released the Finance & Investments category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
 
Key Insights include:
 

  • Commercial radio reaches over 5.2 million or 76% of people with personal investments every week, and they listen for an average of 13 hours and 50 minutes each week.
  • Commercial radio provides an opportunity to target those without personal investments, with 76% of listeners having no personal investments.
  • More than 17% of listeners with personal investments don't watch commercial TV in average day.


 
 
 

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