GfK and Commercial Radio Australia have released the Finance & Investments category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
 
Key Insights include:
 

• Commercial radio reaches over 5.2 million or 76% of people with personal investments every week, and they listen for an average of 13 hours and 50 minutes each week.

• Commercial radio provides an opportunity to target those without personal investments, with 76% of listeners having no personal investments.

• More than 17% of listeners with personal investments don’t watch commercial TV in average day.