Concerns are rising around ad fraud and non-human traffic

The Audited Media Association of Australia’s (AMAA) Media Trust report for 2019 has shown that both ad fraud and non-human traffic are still the biggest concerns among marketers and agencies.

67% of marketers named the two as their main concern, while 72% of agency respondents answered the same. Social media was the top channel that responders felt most needed help to build trust.