Commercial radio listening is at an all time high: CRA annual listening summary | radioinfo

Commercial radio listening is at an all time high: CRA annual listening summary

Thursday 30 January, 2020

The number of listeners to Australian commercial radio is at a record high according to the latest data collected in the CRA’s annual listening summary, prepared by GfK.
 
10.891 million people listened to commercial radio each week across the five metro markets in 2019, up by 1.4% on 2018.
 
Of those 10.891 million people, 10.4% are aged 10-17, 11.6% are aged 18-24, 26.7% are aged 25-39, 22.5% are aged 40-54, 12.6% are aged 55-64 and 16.2% are aged 65+.
 
According to the report, commercial radio reached 77.3% of Australians aged 10+ in the five metropolitan capital cities in 2019, and audiences spent 13 hours and 23 minutes listening to commercial radio each week in 2019.
 
Over 7.8 million people listening to commercial breakfast radio (Mon-Fri) each week and 6.9 million people listening to commercial drive radio (Mon-Fri).
 
Listening in vehicles continues to be the dominant location (64.2%), while 42% of people listen to commercial radio at home and 13.8% listen while at work.


 
Chief executive officer of CRA, Joan Warner, says,  “Australian commercial radio retains its exceptional reach and enduring popularity, with commercial radio consistently delivering informative, entertaining, relevant, live and local content of a high standard - a fact appreciated by our audiences and underpinned by increasing listener numbers.
 
“In spite of increased competition and choice, we saw younger listeners in the 10-17-year-old age group spending 9 hours and 23 minutes listening to commercial radio each week in 2019. That’s 26 minutes more than they did five years ago.”
 
Sources: Gfk Radio Ratings, Survey 1 to 8, 2014-2019 SMBAP Cume 000’s & %. Total People 10+, Mon-Sun, midnight to midnight unless stated otherwise, all commercial listening (including commercial DAB+ stations).

 
 
 

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